Establish your service as an independent entity running the AdHash Protocol and set your own rules: commissions, tracking and privacy policies, and terms of operation. Choose between one of two available options:
- Seamless integration of your existing infrastructure with the AdHash Bidder using OpenRTB 3.0.
- Fork our work and build an independent network on top of it. All our code is released under the GNU GPLv3 license.
Return on ad spend
No more hidden fees
In the current advertising ecosystem, more than 70% of advertisers’ budgets are spent on middleware. Very little accounts for actual media buying. We call this the ad tech tax. AdHash helps to bring transparency to the supply chain by simplifying it and making public the commissions on all transactions.
Today’s market defragmentation and lack of standardisation across ad tech providers often results in inefficiencies and unnecessary spending. Advertisers buying through multiple ad exchanges and DSPs simultaneously can easily end up bidding against themselves and artificially inflating their ad costs. AdHash eliminates double-spending by assigning a Unique Hash ID to every ad and advertiser, making sure that all different bids from the same source do not compete against each other.
CPC bidding model
The Cost-Per-Click bidding model achieves a better balance between the needs of advertisers and publishers. Users browsing the internet can only click on an ad once the encrypted targeting criteria of the advertiser have been verified by the visitor’s device, providing an extra layer of protection against ad fraud.
No more ad fraud
The AdHash Protocol is carefully designed to eliminate 16 major ad fraud vectors. You can read more about them in our White paper.
Campaign performance, implementation, and optimisation
The AdHash Server-Side Platform allows every party to host his or her own node in our decentralised network. Those nodes are used to set bidding preferences, targeting criteria, CPC caps, blacklists, frequency and recency caps, and to execute data analytics and reporting.
Faster ad serving
Slow ad serving impacts viewability because if the ad does not load, it cannot be seen. The AdHash algorithmic improvements reduce the ad request load on each server by up to two orders of magnitude. Removing heavy ad formats and third-party scripts further minimises ad loading time.
Accurate real-time data
The AdHash Server-Side Platform measures data directly from your server in real-time, guaranteeing accuracy, consistency, and immediacy.
Immediate campaign launching
In existing advertising platforms, all creatives are subject to independent approval by each ad exchange. Across the exchanges, the approval process can take from a few hours to over a week, often resulting in delays in campaign launching. Using the AdHash Protocol you can get your campaign off the ground and running in minutes. All it takes is for the unique ad hashes of your ads to be recorded on the Ethereum blockchain.
Besides detecting fraudulent traffic, the AdHash heatmaps are an effective tool for analysing creative performance. You can determine which parts of an ad attract attention and optimise the design for better performance.
Viewability metrics are available for every ad position and are considered by the AdHash Bidder in the auction process.
Vastly reduced complexity, security vulnerability, and data discrepancies.
The AdHash Protocol and its unique ad hashes enable ad tech providers to differentiate themselves by providing a secure and fast ad supply chain that eliminates all data discrepancies between the transacting parties.
Balance between privacy and transparency
AdHash combines blockchain and off-chain transactions to offer transparency while maintaining a level of privacy. Detailed transaction data are stored off-chain. The application of off-chain transactions and public-key cryptography ensure that any sensitive information such as media buying patterns and bidding strategies remain your proprietary information.