AdHash Server-Side Platforms Releases

AdHash Server-Side Platform v1.7

Release date: 21 April 2021
193 commits
17,186 lines of code added
7,968 lines of code removed
751 files changed

What's new?

- We are unveiling unique ad formats for brands to engage with customers in exciting new ways;
- As we expand internationally, we are adding new currencies. The platform now supports GBP;
- It’s now easier than ever to join the AdHash Public Marketplace for direct deals. Just fill out the form and take your place alongside other flagship publishers;
- In line with our ethos of maintaining the highest privacy standards for users, we are further restricting all use of tracking pixels;
- Invoices can now be viewed and downloaded from the platform;
- Various other improvements to the UI UX and the back-end architecture.
193 commits
17,186 lines of code added
7,968 lines of code removed
751 files changed

AdHash Server-Side Platform v1.6

Release date: 01 March 2021
171 commits
50,495 lines of code added
13,318 lines of code removed
1,064 files changed

What's new?

- We have migrated a lot of the database heavy lifting to MongoDB. This results in an approximately 3x reduction in server costs, meaning that regardless of whether you are using AdHash Cloud or are self-hosting the platform, you should see noticeable improvements;
- We made a company-wide push to significantly improve the geotargeting across all interfaces - campaign setup, reporting, and weather targeting. We now have an industry-leading level of detail when it comes to location selection, including the population counts for all targeted cities across the globe;
- The flow of creating direct deals has been revamped to match the level of the AdHash Public Marketplace;
- Direct deals now also support weather targeting;
- For publishers who wish to integrate AdHash into their header bidder, AdHash now has a Prebid integration;
- We have added many smaller improvements and features and have fixed dozens of bugs.
171 commits
50,495 lines of code added
13,318 lines of code removed
1,064 files changed

AdHash Server-Side Platform v1.5

Release date: 22 Dec 2020
278 commits
37,520 lines of code added
10,827 lines of code removed
801 files changed

What's new?

- Weather targeting with bid multipliers applying to both current conditions and forecasted data;
- Audience segmentation, allowing publishers to directly share their first-party audience insights with advertisers;
- Multiple heatmaps can now be plotted side-by-side for A/B testing and comparisons;
- Weekly summaries can now be automatically exported as PDFs and delivered via email.

This release contains some fundamentally new functionalities so do not hesitate to reach out to us if you want to learn more.
278 commits
37,520 lines of code added
10,827 lines of code removed
801 files changed

AdHash Server-Side Platform v1.4

Release date: 23 Oct 2020
206 commits
47,322 lines of code added
42,884 lines of code removed
1,072 files changed

What's new?

- Platform light theme;
- All table operations are now executed instantly;
- Improved platform speed performance with back-end optimisations;
- Clearer process and status-related notifications;
- Revamped registration page;
- Improved detection of certain mobile phone models.
206 commits
47,322 lines of code added
42,884 lines of code removed
1,072 files changed

AdHash Server-Side Platform v1.3

Release date: 08 Sep 2020
255 commits
35,520 lines of code added
7,333 lines of code removed
728 files changed

What's new?

- Introducing the AdHash Public Marketplace for direct deals;
- Credit and debit card payments through the platform;
- New ad format “Gallery Ad” used as pre-roll in videos.
255 commits
35,520 lines of code added
7,333 lines of code removed
728 files changed

AdHash Server-Side Platform v1.2

Release date: 20 May 2020
122 commits
17,837 lines of code added
12,376 lines of code removed
351 files changed

What's new?

- Hypercontextual targeting, allowing advertisers to target specific URLs or whole sections of websites with relevant contextual assets;
- Negotiation functionality for direct deals;
- Improved invalid click detection;
- User-privacy enhancement.
122 commits
17,837 lines of code added
12,376 lines of code removed
351 files changed

AdHash Server-Side Platform v1.1

Release date: 07 April 2020
101 commits
9,317 lines of code added
4,980 lines of code removed
299 files changed

What's new?

- Introducing AdHash Direct which allows publishers and advertisers to facilitate direct deals, as an additional transaction channel to AdHash RTB;
- Video tutorials are now available in the new Support Centre;
- Major performance improvements in reporting.
101 commits
9,317 lines of code added
4,980 lines of code removed
299 files changed

AdHash Server-Side Platform v1.0

Release date: 19 Feb 2020
120 commits
11,211 lines of code added
3,366 lines of code removed
213 files changed

What's new?

After months of building and scaling, the AdHash team is proud to announce the release of v1.0 of the AdHash Server-Side Platforms.
120 commits
11,211 lines of code added
3,366 lines of code removed
213 files changed